CRM Overview

Cross-channel customer relationship management can be one of the most effective marketing tactics when done well. We want to work with you to build customer segments that can be used intelligently for personalized email and push communication. We can help you build up a database of users, or if you already have a database but don’t know what to do with it, we want to help you maximize the ROI of your retention efforts and drive higher life-time value.


Life-Cycle & Database Segmentation

Sending the same communication to everyone in your database is wrong, and can hurt not only your growth, but even your ability to reach the inbox successfully.

Batch and blast campaigns should only be a small portion of what you are sending. CRM marketing is all about sending relevant communications to the right people at the right time. Sending more campaigns doesn’t necessarily mean more opens, clicks and conversions, and can actually hurt your ROI. Data-driven lifecycle campaigns designed to deliver triggered messages to customers when you know they will have maximum impact works best. Rather than sending generic emails to all customers, lifecycle campaigns are targeted to specific customers at crucial points in their journey. Let us help guide your marketing strategy to be precise and explicit in your CRM efforts.

 

Mobile & Desktop Push notifications

We never want you to miss an opportunity to connect with your audience when the time is right. The best approach is to have the ability to reach your audience when there is something meaningful to add to their experience via the device they prefer to be reached on.

Your users are telling you who they are with the signals and behaviors you're capturing, so don't limit your interaction with them to a one way street. While email still holds a strong place in everyday communication, let us help you develop a messaging communication strategy built on customer preference & personalization that reflects their; interests, location, past purchases, and more - but most importantly, in a manner that doesn't feel as annoying as a loud speaker. Let's tailor a communication strategy that feels personal at scale.

 

A/B & Multivariate Testing

A/B and Multivariate testing provides the foundation for data-backed decisions on what your marketing should do to encourage behaviors that significantly increase conversion rates.

Although it has been around for some time, A/B testing is often underutilized than most other marketing tools. If done properly, A/B testing can introduce the concept of continuous optimization while compounding growth with each positive change that's released into production. To take it a step further, Multivariate testing uses the same core ideas as A/B testing, but compares a higher number of variables to uncover information about how each variable interacts with one another. We are not a set-it and forget-it type of agency, it is integral part of our marketing ethos to measure and test everything as we strive to bring you the best possible outcome.

 

Responsive email Template Creation

With over 60% of email opens happening on mobile devices it is no surprise that responsive email design has been growing steadily in popularity and necessity.

With more and more brands reinventing their online presence for the Mobile-first user, brands are turning to responsive design techniques to create better experiences not only on their site, but also for their subscribers starting at the inbox. In many cases, responsive templates can help increase operational efficiency and increase click and engagement rates. However, not all templates are made the same. Partnering with our Creative Services team will help bring your brand to life as we can code and deploy beautifully designed responsive email templates made to create a seamless experience between your email and your website regardless of the point of entry.